Leave Out All The Rest

Hype. These days, to attract potential customers, you got to hype up your product. By giving sneak peaks, promoting and selling certain stuff, the seller could gain a reasonable fan base. Enough to get a concrete return in profits. The most hyped up movie this year is The Dark Knight, the sequel to Batman Begins. Add to the death of the late Heath Ledger, this movie is highly anticipated. Even before his untimely death, thousands of fans were dying just to get a glimpse of the way Heath Ledger potrayed The Joker. The Joker is one of the most iconic villains in movie history. And if the hype is true, Heath Ledger gave a mastermind of a performance in his role as 'that' clown.

Now the problem with hype is, it doesnt necessary end up being good. There was this footballer named, Freddy Adu. He was 14 years of age when people first knew about his, so called, 'wonderkid' talent. After years of playing football in the states, he moved to Benfica (if im not mistaken). And now, all the hype of this 'wonderkid' has just died down. You dont hear people raving about him anymore. Just that he was yesterdays news. Those who play FM should know of what i mean when i say 'wonderkid'. Hahaha.

Another example is the new Apple iPhone 3G. Hundreds of people lined up outside their store, wanting to be the first people to own that phone. And during the premier of it, there were some technical glinch. Many were left disappointed.

Hype, in my opinion, is just to get a huge fan base. Once you get the fans, you get the money. And after that, people won't really bother what you think. It's all about the money. Im just saying, but don't really believe in the hype. Don't put such high expectations on stuff. Because when you do, and it doesn't reach your standards, you'll feel duly let down.